This article explores the SEO Strategies required for effective implementation and management of an SEO strategy. There are many facets to proper SEO management. Proper SEO management can yield an excellent return on your investment.
Website exposure: Our SEO strategies ensure search engines can reach your site and they regularly index and score your website.
Non-relevant pages: We will fix or block private web pages or pages under construction from indexing. Blocking indexing prevents the overall website from reduced scoring.
Pagination and SILO structure: We will manage your websites pagination to help search engines understand your websites structure and flow.
Redirects: We will use redirects as required. However we will never over do it in a way it will be bad for search engine ranking.
404-errors: We will manage web page link errors. As sites grow, sometimes links become irrelevant. This can cause a related link on your website to become broken. We routinely scan for these links to prevent and minimize errors.
Website loading speed: Your websites speed is an important factor. Of course faster is always better. We will manage your website for optimal website speeds. Heavy video use and high-resolution graphics can slow a site down. As a per-requisite for a good website to rank, our SEO Strategies consider your website loading speed and improve user experience.
Mobile responsiveness: Mobile ready is our first step in our SEO strategies. We will ensure your website is responsive and therefore accessible to mobile devices. The search engines require mobile capable website viewing. If your site is not mobile ready, your website is pretty much dead to Google. Google’s latest algorithm today is providing users the capability of reaching out responsive websites in their phones, tablets, etc.
Duplicate content: We will analyze your website for any duplicate content. As a common issue with WordPress, creating generated pages from posts and categories that creates a duplicate issue in your website – we will help you get rid of those and fix those issues.
Client Decision – www or non-www: Choose one and make sure the internal and inbound links use the same format. Use Google Webmaster Tools to set the preferred version. Automatic URL rewriting is also possible. In this way, Off-page SEO Strategies will follow what is set for a www or non www version site including on what has been indexed in Google search engine.
Domain extension: We recommend using a .com extension. A top level domain(TLD) with .com is necessary as a ranking factor. It has been commonly use and proven to rank better compared to other TLD’s yet each TLD such as a .org extension explain what business/organization the website is such as .org usually for non-profit organizations or groups with a cause.
Client Action – Subdomain or subfolder: We will manage your sub-domains and subfolders. Google will see a sub-domain as a separate domain. Instead of a sub-domain, in some cases you may need to use sub-folders. If you have several, related and or non-related products we will need to decide on the best option for your needs.
Descriptive URLs: We use descriptive page names for all pages, sub-domains and folders. We utilize canonical URLs that will leverage your keyword and help keyword ranking as well.
Separators /Hyphens: We will use hyphens by default to split words in a URL. This is the best separator for the latest Google updates.
URL parameters: We will manage your URL parameters as part of our SEO Strategies.
Sitemaps: are a standard piece of our SEO Strategies. It’s a great way to increase pages being indexed in Google search engine for your website using sitemap and submitting it in Google webmaster tools.
HTML sitemap: We will submit a HTML sitemap for your website. A site map helps search engines and visitors understand your site architecture.
XML sitemap: We submit XML this sitemap is only visible for search engines. Inside the XML sitemap, we will add descriptive metadata. The metadata provides more detailed information related to the content of each web page on your website.
Image sitemap: When appropriate, we will submit an image sitemap. An image sitemap helps Google Image Search results find your images.
Video sitemap: When appropriate, we will submit a video sitemap. An image sitemap helps Google Image Search results find your images.
Keyword Analysis and Research
Long-tail to Single Keyword Use. We have a very unique keyword approaches withn our SEO strategies. These approaches will surely hit your money keywords. We consider population size, city size, the miles from the city center, the state and the single keyword that relates to your business, In this way, we showcase every market in your target area.
Keyword research: We will work with you as well as research keywords. We will recommend keywords for the best traffic potential and the least amount of competition. Before we target the most competitive set of keywords for your business, in this way you gain exposure and dominate ranking already in keywords with less competition going to a high competition. This will help you gain leads since optimization time frame is lesser when targeting less competitive keywords with good search volume.
Keyword in URL: We will by default use each web pages keyword in your URL (page name).
Keyword in title: We will use the keyword in the title of the web page. We will always try to place the keyword in the beginning. This helps search engines categorize your web pages.
Keyword in headings: We will use the keyword in one or more headings on each web page.
Keyword in content: We will write your keyword into your websites content. We will use the keyword, variations of the keyword and synonyms.
Content, Content, Content! There is nothing more important than quality content! Our SEO Startegies ensure success!
Title: We will ensure you title has a maximum of 70 characters.
Value: We will use your content as well as create content to provide a unique value to attract links.
Type: We will use various content types, e.g. infographic, comic, quizzes, quotes etc.
Crawl-able: We will ensure to maximize the content the search engines can crawl. We avoid flash content or using images to convey a message. Text on an image is not readable.
Language targeting: If you have translated pages, we will inform the search engines about them to ensure proper indexing.
Freshness: We manage your activity and provide regular posting, updating pages, write blogs, new testimonials etc. Search engines crawl the web a couple times a week or so and they are looking for many things. One of the key things we can do is stay fresh/active. We will work with you to ensure active management of your website to optimize search results.
Content length: We will manage content length. The aim is at least 300 words per article/section but less than 800 words. This is the rule of thumb for any blog posts as well.
That’s it for now, watch out for the part 2 of our SEO On-page checklist. We haven’t provided everything as we reserve the essential and important areas that we are utilizing for our clients. For SEO services concern, please contact us as soon as possible or send us an email.